Root + Bones
Founded by acupuncturist and herbalist Alyssa Melody, Root + Bones makes therapeutic-grade supplements drawn from traditional Chinese medicine. The brand needed a modern site carrying its commitment to quality, sustainability and education while lifting online sales and engagement.
The challenge
The site had to communicate Root + Bones' dedication to authenticity, sustainability and education while staying visually appealing and easy to use. Education and commerce needed to sit together rather than compete, and the brand had to earn trust in a crowded wellness market.
- Showcasing product quality and authenticity
- Integrating education with e-commerce seamlessly
- Highlighting sustainability in a clear, engaging way
- Building trust in a competitive market
What we built
We built a custom site aligned with Root + Bones' mission and branding, with a layout that leads on storytelling, quality and sustainability. Product pages carry detailed descriptions covering transparent sourcing and third-party testing, and educational content — blogs and eBooks — is integrated alongside the storefront rather than bolted on. The site is optimised for SEO to widen its reach.
- A layout built around storytelling, quality and sustainability
- Product pages detailing transparent sourcing and third-party testing
- Blogs and eBooks integrated alongside the storefront
- SEO optimisation to increase visibility and reach
The outcome
The launched site lifted Root + Bones' online presence and customer experience. Traffic and search rankings rose, intuitive design improved sales conversions, educational content deepened engagement, transparent product detail strengthened trust, and mobile accessibility and retention both improved.
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