Sun & Moo
Founded by Angelika and Emilie, Sun & Moo makes tallow-based skincare from natural, organic ingredients, leaning on traditional practices alongside sustainability and ethical sourcing. The site had to lift the brand's online presence, educate consumers and drive sales at once.
The challenge
The site had to communicate Sun & Moo's dedication to natural, sustainable and traditional skincare while staying user-friendly and visually compelling — showing what makes the brand different in a saturated market, and balancing the weight of educational content against a design that still converts.
- Showcasing the brand's unique offerings in a saturated market
- Highlighting ethical and sustainable sourcing practices
- Differentiating the brand in a competitive market
- Balancing content and design for engagement
What we built
We built a custom site balancing education, transparency and engagement, with intuitive navigation and dynamic visuals carrying the sustainability and tradition story. Product pages detail sourcing transparency and benefits, an educational blog sits alongside them, and an interactive skin quiz guides people to the right product. SEO work widened organic reach, on a fully responsive build.
- Product pages detailing sourcing transparency and benefits
- An educational blog integrated with the storefront
- An interactive skin quiz that guides product choice
- SEO strategies to grow visibility and organic traffic
The outcome
The launched site elevated Sun & Moo's online presence while educating and engaging customers. Traffic and search rankings improved, intuitive design lifted conversions, richer product information built trust, and the sustainability story drew conscious consumers — differentiating the brand in a crowded industry.
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